Top 10 reasons why ‘print’ is still relevant

Posted: Dec. 21, 2023 | By: Jordan Halliday

Despite the rise of digital media, there are several reasons why print is still relevant and hasn’t entirely disappeared:

 

Top 10 reasons why ‘print’ is still relevant

  1. Tactile Experience: Print provides a tangible and physical reading experience that digital media cannot replicate. The feel of a book or a magazine, the smell of the paper, and the act of turning pages contribute to a unique sensory experience.
  2. Credibility and Trust: Many people still perceive print media, such as newspapers and magazines, as more trustworthy and credible sources of information compared to online content. The editorial process and the physical presence of the printed material can enhance its perceived reliability.
  3. Limited Distractions: Print allows for a more focused reading experience. Unlike digital devices, printed materials don’t come with notifications, pop-ups, or other distractions that can interrupt the reading process.
  4. Archival Value: Print materials can have a longer lifespan compared to digital content, which may be susceptible to format changes, software obsolescence, or loss due to technical issues. Well-maintained print materials can serve as valuable historical documents.
  5. Niche Audiences: Certain audiences prefer print for specific genres or topics. For example, art books, specialized magazines, and limited edition prints cater to niche markets where the physicality of the medium is highly valued.
  6. Collector’s Appeal: Print has a collector’s appeal, especially in fields like literature, art, and photography. Limited edition prints, signed copies, and beautifully designed books can become coveted items for collectors.
  7. Marketing and Advertising: Print advertising can still be effective, particularly in local markets. Brochures, flyers, and print advertisements in newspapers and magazines can have a lasting impact on a targeted audience.
  8. Complementary to Digital: Print and digital media can coexist and complement each other. Many publications have both print and online versions, allowing them to reach different audiences and adapt to changing consumer preferences.
  9. Reader Preferences: Some readers simply prefer the experience of reading from a physical book or magazine. For them, print offers a sense of nostalgia and a break from screen time.
  10. Accessibility: In certain situations, print may be more accessible than digital content. Not everyone has easy access to digital devices or a reliable internet connection, especially in some remote or underdeveloped areas.

While the landscape of media consumption is evolving, print continues to have a place in the broader media ecosystem, serving various needs and preferences.

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