VEGAN LAO FOOD
AIM
The VLF logo is the face of the Vegan Lao Food brand and one of the key elements of the brand identity. Consistent use of the logo is essential to maintaining our identity, brand integrity and gaining instant recognition across all marketing channels and media.
OUTCOME
The Vegan Lao Food logo belongs to the family of Vegan Food Recipe brands. Because of this, we wanted to stay consistent with some of the other brands in the family of Vegan Food Recipes brands by having a cohesive look. However, due to conflicts regarding the flag(s) of Lao, we went a different direction with the Vegan Lao Food logo incorporating a silhoutte of the famous Lao landmark Pha That Luang in the negative space between the V and L. We were also inspired by its beautiful golden colors and wanted to implement those as well. The final piece that we implimented was the national flower of Laos, the dak champa.
SERVICES
• Graphic Design
• Brand Identity
• Logo Design
Matching existing brands
As a part of an existing brand family. We tried to match the feel of the other two brands. However, due to some issues around the flag of Laos. We decided to instead take a different approach with the overall style and colors while still staying true to the brand family of logos.
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